Hacia arriba

Danza Ballet


Ballerinas in Print: Yuan Yuan Tan for Gap

16 agosto, 2012

clasica  Ballerinas in Print: Yuan Yuan Tan for Gap

Principal ballerina of the San Francisco Ballet Yuan Yuan Tan has been cast in a new role and it’s not onstage.

The Shanghai-born ballerina appears in the newly-released Gap fall campaign (above) among up-and-coming musicians and dancers.Tan, principal at the SFB since 1997, is also a brand ambassador for Van Cleef & Arpels and Rolex. Let’s take a moment to remeber that Gap ad from 2007 with Roberto Bolle (and Greta Hodgkinson of the National Ballet of Canada).

Gap’s Fall Campaign Shines A Light On Modern Icons.

Gap’s global marketing campaign for fall—Shine—brings its “Icon Redefined” collection to life by featuring an eclectic mix of musicians and dancers wearing Gap’s signature pieces updated with a modern design point of view and rich fall color palette.

Recognized for inspiring creativity and helping to move culture forward in an inventive way, cast members include musicians Seth and Scott Avett from the Avett Brothers; American pop duo Karmin; professional “Jookin” dancer Lil’ Buck; singer-songwriter Lia Ices; Chinese-born San Francisco ballet dancer Yuan Yuan Tan; musician Kaki King; and singer-songwriter Nicki Bluhm. Each cast member embodies what it means to be bright and was photographed while performing their art form in motion.

“Gap’s fall collection clearly reflects our casual, American style through modern interpretations of our iconic classics that customers can really make their own,” said Seth Farbman, Gap’s Global Chief Marketing Officer. “With Shine, we continue our brand’s tradition of introducing emerging artists and musicians that inspire people creatively to make their mark on the world. It’s this kind of energy and passion for individual style that we are infusing into our clothes today.”

As part of the campaign, Gap will showcase cast members through an eight-week content series on Gap’s social media channels. Inspirational content includes a YouTube video of Lil’ Buck jookin’, a Facebook how-to tutorial of Kaki King’s guitar tricks, style tips from Nicki Bluhm on Foursquare and a series of share-worthy quotes from the cast. To follow the content series, visit Gap’s Facebook, Twitter, YouTube, Foursquare, Pinterest and Instagram communities. Join the conversation with the hashtag #shine.

Gap’s collaboration with well-respected fashion and lifestyle websites, Styld.by, continues with new partners and content this fall. Using pieces from the Icon Redefined collection, each website styles looks from their own point of view and then delivers those looks in a way that encourages people to engage and share them through social media. On August 16th, each Styld.by partner, including Refinery29, WhoWhatWear, Lookbook, Rue and Stereogum, will host in-store events to celebrate the launch of the fall collection. These events will bring the Styld.by experience to life in select stores in Boston, Chicago, Dallas, Los Angeles, New York, Miami, Philadelphia, San Francisco, Toronto and Washington D.C. To learn more about the in-store events, visit Gap’s Facebook page.

Shine will appear in September issues of national magazines including Vogue, Lucky, InStyle, Glamour, GQ, Men’s Health, Rolling Stone and Nylon and outdoor in key markets including New York, Los Angeles, San Francisco and Chicago. The campaign was developed in partnership with Ogilvy, and Styld.by was developed in partnership with AKQA.

clasica  Ballerinas in Print: Yuan Yuan Tan for Gap

YuanYuanTan Gap’s Fall Campaign Shines A Light On Modern Icons Foto/Gap Inc.

©2012 Danza Ballet


50th anniversary of The Australian Ballet Funding for Production Centre On 7 June 2012 it was announced that to commemorate the 50th anniversary of The Australian Ballet, the Federal Government is contributing $2 million for the fit-out of the company’s new production centre to be built i...
Lo que el ballet puede hacer por tu cuerpo Nació como parte de la ópera y desde que se separó, el ballet clásico no ha hecho más que deleitar: además de la admiración que causa, también ha provocado críticas por su severidad y por exigir lo que algunos señalan como "poses poco naturales". Per...
Season 2015 festival DANCE OPEN DUTCH NATIONAL BALLETBack to bach in frames of the XIV international ballet festival DANCE OPEN April 21, 2015. Alexanrinsky theatre, 19:00 It's not by chance that the Dutch National Ballet comes near the top of most lists of the world's great balle...
El afamado Ballet Bolshoi. Bailarines renombrados para la disciplina clásica y la fuerza física La mayoría de la troupe del Bolshoi viene de escuelas de ballet rusas, que producen bailarines renombrados para la disciplina clásica y la fuerza física. La jornada de Makhar Vaziev empieza antes de que éste ponga un pie en su oficina en el afamado...
De profesión, aplaudidor en el Bolshói Se llaman claqueros a este grupo de aplaudidores profesionales que surgieron en el siglo XX para animar o hacer fracasar un espectáculo. RBTH entrevista Konstantín Iliúshenko, que trabajó como un claquero en el Teatro Bolshói en los últimos años d...
Conocer y diferenciar la escuela rusa en danza clásica Por Rosario María Moreno Fuentes. Origen de la escuela rusa. Según el escritor y musicólogo I. Sollertinsky, desde el siglo XVIII se empieza a asentar el ballet en Rusia favorecido por el ambiente estético de la monarquía militar y feudal rusa de...

Ballet Barcelona - Carolina de Pedro Pascual

Uso de cookies

Este sitio web utiliza cookies y Google Analitycs para que usted tenga la mejor experiencia de usuario. Si continúa navegando está dando su consentimiento para la aceptación de las mencionadas, y de nuestra política de cookies, privacidad y RGPD ACEPTAR

Aviso de cookies
Conozca TLM